Spotify launches video streaming service

Spotify launches video streaming service


UPDATE: Spotify has added video to the ‘Now’ hub within the Android application.

The update brings video and podcasts, which beta users happen to be testing for a while, to any or all Spotify on Android users.

When it comes to content, there appears to become choices from US talkshow host Ellen and clips from Geordie Shore amongst others.

Video does not yet appear to be shown for iOS users, who result from get the update through the finish each week.


Spotify would be to launch its lengthy-gestating video streaming service now based on a study.

People that use the Android application in america, United kingdom, Germany, and Norway should get the update through the finish of the week, based on the Wall Street Journal.

Individuals using iOS will apparently obtain the update through the finish of in a few days.

The discharge details received away by Shiva Rajaraman, Spotify’s V . P . of Product, who also stated that the majority of the content could be short clips from existing programmes.

Related: Apple Music versus Spotify

Some companies be developing longer original shows for that service, however.

Spotify announced the transfer to video streaming last May, revealing a slew of partnerships with providers for example ESPN, the BBC, Vice, and MTV.

The service has since been delayed numerous occasions as the organization place it through extensive testing.

Mr Rajaraman told the WSJ that Spotify what food was in the “finish of the journey of testing” which the recording service will launch initially without ads.

The videos will be provided in groups, for example ‘News from the Week’, allowing users to locate videos associated with their interests.

Related: Best music streaming service

Spotify presently has 75 million users, including 20 million subscribers world-wide.

Mr Rajaraman accepted that getting individuals music fans to consider Spotify like a video streaming service will be a challenge.

“Obviously our primary user is really a music fan, and they’re not always leaning in and searching in to the application,” he stated.

“So there aren’t any particular recipes for ways to get this right.”

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