Time Allocated to Mobile Phone Applications Surpasses Desktop For Brand Spanking New
A study released by Flurry today highlighted a substantial shift in the manner we consume information. The very first time, smartphone and tablet shipments have exceeded desktop and notebook shipments. The mass use of details are now done via cellular devices.
The report compares how daily interactive consumption has altered during the last twelve several weeks between your web (desktop and mobile web) and mobile native apps. The report draws on data collected from comScore, Alexa and Flurry Analytics.
Time Allocated to Mobile Phone Applications versus Web Consumption
Flurry discovered that, the very first time, daily time put in mobile phone applications surpasses desktop and mobile web consumption. To place this into perspective, it required under 3 years for native mobile phone applications to do this degree of usage.
The typical user now spends 9 % additional time using mobile phone applications compared to Internet. This past year, the typical user spent just below 43 minutes each day using mobile apps, when compared with 64 minutes online. Now, growing at 91 percent within the this past year, users now spend over 81 minutes on mobile apps each day.
Time spend on the web only increased at 16 percent this past year, with users now spending 74 minutes each day.
Mobile Application Usage
The report also outlines which groups are utilized probably the most by consumers, concluding that Games and Social Media groups occupy the majority of the most of consumer’s time. Combined, both of these groups control 79 percent of consumers’ total application time, and for longer average session lengths when compared with other groups.
The entire report is visible on Flurry’s Blog.